IT업계의 오피니언리더, 한지원 상무를 만나다! Beyond Apple/About IT2009. 9. 17. 17:43
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우리의 재무추정은 보수적인 것이다,”, “시장 크기는 3년 이내에 수천억 규모가 될 것이다.”, “대기업과 논의가 끝났고,
다음주면 P/O가 나올 것이다.”, “투자가 되면 업계의 Guru가 join하기로 되어 있다.”, “우리가 하는 사업은 아무도
안 한다.”, “우리만이 본 사업을 할 수 있다.” “지금 여러 VC들이 투자한다고 난리다.”, “대기업A’는 본 사업을 하기엔
너무 크고 느리다.”, “우리는 Proven된 경영진이다.”, “특허로 모든 것을 보장받는다” 이것이 기업가가 하는 열 가지
거짓말이라고 한다. 그러고보면 나도 해 본 말들인 것도 같다. 거짓말이라기보다는, 어쩌면 정말 그렇다고 믿어서 기업가들은 이런
말들을 하고 있는지도 모른다. 아니면 어떻게든 지푸라기라도 잡고 싶은 마음에 자신을 포장하기 위해서..
그 러나 이런 말들은 나만이 하는 것이 아니라는 것을 명심해야 할 것 같다. 저런 말들을 내세울 수 있다고 해서, 그 기업이 잘난 것은 아니었다. 누구나 하는 말들.. 또는 누구나 하는 거짓말들이기 때문이다. 벤처 캐피탈의 입장에서 생각해보자. 만나는 기업가마다 저와 같은 소리들을 계속 반복해댄다. 과연 흥미롭게 들릴 수 있을까? 그래서 벤처캐피탈에서는 객관적이고, 사실에 근거한 지표를 중시할 수 밖에 없을 것이다.
하 지만 대다수의 벤처 회사의 경우, 지표에는 충실치 못하고, 대신 말로만 비전을 이야기하기에 급급하다. 하지만 아무리 아이디어가 좋다고 해도, 적정 인력을 구하거나 유지하지 못해서 개발되지 않으면 그 무슨 소용이 있으며, 아무리 개발이 되어도, 홍보가 부족해서 사람들이 몰라주면 그 무슨 소용이 있고, 아무리 홍보가 잘 되어 사용자가 많다고 하더라도 수익모델이 약해서, 돈이 되지 않는 사용자뿐이라면 무슨 소용이 있겠는가?
벤처캐피탈의 입장에서는 EXIT가 중요하다. 투자금을 회수하길 바라는 정상적인 투자자라면 그 기업이 어떤 재무 계획을 가지고 있는지, 그리고 그 계획에 얼마나 근접해 있는지를 꼼꼼히 따져볼 것이다. 그런데 말만 많았지, 구체적인 계획도 없고, 현실적인 노력도 없었다면, 그 기업은 당연히 투자대상이 될 수 없다. 이는 당연한 것임에도, 여기서 투자를 받지 못한 사람들은 오히려, 억울해하고 벤처캐피탈과 사회에 불만을 품게 되는 것 같다. 대부분의 경우, 자신들의 10가지 거짓말에 자기 자신이 도취되거나 속아넘어가게 된다.
하 지만 벤처 캐피탈의 입장에서 생각해보자. 벤처캐피탈의 문을 두드리는 그 어느 누구나 그럴듯한 말만 떠들어댈 분, 실제적인 것을 보여주지는 않는다. 그런 기업에 나의 돈을 선뜻 투자할 수 있겠는가? 기업가가 하는 10가지 거짓말만 믿고 투자를 한다면, 우리나라에 투자받지 못할 벤처회사는 아마 없을 것이다.
그
러나 한 편으로는 아쉬운 생각도 들었다. 좋은 아이디어, 참신하고 열정적인 사람들이 있음에도 불구하고, 사회 현실상, 기본적인
여건들이 뒷받침되지 못하여, 지표를 만들어 낼래야 만들어낼 수 없고, 말로밖에 자신들을 내세울 수 없는 젊은 기업가들이 많이
있을 것이다. 이들 중에는 아주 기본적인 여건만 제공되더라도 얼마든지, 지표로 만들어낼 수 있는 기업도 있을 것이다. 그러나
생존을 위한 기본 여건조차 제공되지 않아서 자신의 날개를 펴보지도 못한 채, 쓰러져가는 젊은 벤처인들의 현실이 아쉽기도 했다.
아
마 해외에서의 투자 환경은 조금 다를 것이다. 우리나라보다는 조금 더 도전과 모험이 장려될 수 있는 환경인 것 같다. 그러나
우리나라를 살아가는 젊은이로서, 투자를 받아야 생존하는 벤처 기업가들과, 엑시트가 보여야 투자를 할 수밖에 없는 양측의 이해관계
속에서 과연 나는 무엇을 할 것인가? 역시 쉬운 문제는 아닌 듯 했다.
Copyright ⓒ 2008. DEMO Media. All rights Reserved
◇(사진 왼쪽부터)삼성전자의 P2, 코원의 S9, 애플의 아이폰 |
(사진 왼쪽)삼성전자의 P2 GUI, (사진 왼쪽)코원의 S9 GUI |
◊코원에서 보내온 인터뷰 거절 이메일 회답 |
◇사진설명: 레인콤의 ‘스핀’ 우측 면에 회전축을 돌려 원하는 메뉴를 선택할 수 있게 디자인됐다 |
사진설명: 레인콤의 ‘클릭스’는 화면 전체가 버튼으로 처리된 ‘디-클릭’시스템을 통해 모든 기능을 제어할 수 있도록 설계됐다 |
사 진설명(왼쪽 상단)중력감지센서를 통한 가로보기기능을 지원하는 모토로라 '모토프리즘', (오른쪽 상단)삼성의 터치폰 '햅틱'의 UI, (왼쪽 하단)스마일 셔터 기능을 갖춘 디지털카메라, (오른쪽 하단)흔들면 작동하는 샌디스크의 MP3 '산사 쉐이크' |
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
'2008 미국인 가장 선망하는 기업' 1위에 애플이 차지했다고 실렸습니다.
2007년에는 Google이 선망하는 기업으로 뽑혔었는데요~!
역시 최근의 트랜드와 이슈를 몰고다닌 기업들 답습니다.
이는 미국인 뿐만 아니라 전세계인들이 선망하는 글로벌 기업이라고 말을 해도 과언이 아닐
정도로 그 열풍은 대단했었습니다.
얼마전까지만 하더라도 애플에 대한 인지도가 그다지 높지 않았던 한국에서
아이팟 터치 2세대의 붐은 몇주간 검색어 순위 상위랭크를 차지할 정도로 우리나라에까지
그 영향을 미쳤습니다.
포츈은 애플의 최고경영자(CEO)인 스티브잡스가 실리콘 반도체와 소프트웨어로 마법을 부릴
고민을 하던 그가 아이폰으로 다시 한 번 세상을 놀라게 만들었고, 글로벌 경제위기 국면에서도
애플은 경제성장의 엔진 역할을 할 것으로 평가했다는 후문입니다.
제 생각에도 애플의 아이팟과 아이폰은 전세계를 열광시키기에 부족함이 없었다고 봅니다.
아이폰뿐만 아니라 앱스토어를 통해 모든 개발자에게 새로운 시장을 열어주었으며
이는 소프트웨어 개발이 앞으로 얼마나 더 중요해질지를 보여주었습니다.
이렇듯 애플의 기업이미지는 미국인에게 상당한 입지를 굳히고 있고, 어쩌면 그들의 자존심과도
같은 의미를 지니고 있는 것인 줄도 모를 일입니다.
이에 반해 구글은 4위에 랭크되었는데요~!!전년도보다 3위나 떨어진 행보~!!!
아마도 MS의 집중 견제와 개인정보 유출이라는 문제로 인해 구글의 안티 유저가 늘어났기 때문이
아닐까 라고 생각해 봅니다.
포천은 4위에 오른 구글과 관련하여 구글에 가장 비판적인 유저마저도 구글이 웹 세상의
파수꾼이라는 사실에는 동의한 점이 확인할 수 있었다고 전했습니다. 구글의 개인정보에 대한
태도나 각종 사업진출에 대해 비판적인 유저들 마저도 그 영향력 자체는 인정한다는 말이
되겠네요~!!!
제가 의외로 생각했던 순위는 윈도우7 출시를 앞두고 있는 마이크로소프트는 16위에 그치는
예상밖의 결과와 스타벅스가 6위라는 사실~!!이제 경쟁자도 많이 생겼고 트랜드에 뒤쳐지고 있다는
생각이 드는 스타벅스가 아직도 상위에 랭크되어있다는 사실은 기업의 사내 문화와 복지때문에
그런것이 아닐까??라는 생각을 해보았습니다.
또한 도요타 등 외국 자동차 기업이 둘이나 순위에 올라 주목을 끌었습니다.
반면 BMW는 14위를 차지했다고 합니다. 워랜버핏의 버크셔 해서웨이는 2위..ㄷㄷ
아래는 포츈지(Fortune) 선정 2008 미국인들이 가장 선망하는 기업 20위 목록입니다.
America's Most Admired Companies 2008 Top 20 Most Admired Companies
1. Apple
2. Berkshire Hathaway
3. General Electric
4. Google
5. Toyota Motor
6. Starbucks
7. Fedex
8. Procter & Gamble
9. Johnson & Johnson
10. Goldman Sachs
11. Target
12. Southwest Airlines
13. American Express
14. BMW
15. Costco
16. Microsoft
17. UPS
18. Cisco Systems
19. 3M
20. Nordstrom
이와는 달리 가장 일하고 싶은 회사로는 구글이 뽑혔으며
역시 구글의 기업문화와 사내문화의 힘은 대단한 것 같습니다.물론 연봉이 높고 복지시설이
우수해서이겠지만..^^;;
또한 가장 높은 수익창출과 성장을 이룬 회사로는 월마트가 1위로 뽑혔습니다.
이러한 월마트를 물리친...우리나라의 이마트가 자랑스럽습니다.
매장의 구성과 우리나라 문화를 잘 알지 못했던 점에서 나온 실패 요인으로
상품 진열대 구성등의 미스로 인해 우리나라에 진출을 했다가 떠났었죠~!!^^;;
또한 가장 많은 이익을 창출한 산업 분야로는 최근 가장 이슈가 되고있는
네트워크와 다른 커뮤니케이션 장비 산업이라고 하는군요~!!!!
미국은 아직까지 엑스피드와 같은 100Mbps의 광랜이 설비되지 않은 나라입니다.
하지만 이번에 오바마가 당선되면서 가장 먼저 해야 할일로 이러한 인프라를 빨리 구축
하겠다는 말을 한 적있습니다. 이제는 인터넷 문화도 문화지만 속도가 산업의 발전을
촉진시켜줄 수 있는 촉매제로 사용 될 테니까요~!!!!!
오늘 포츈에서 느낀것은 앞으로의 산업은 네트워크 중심으로 IT분야로 총력을 기울여야 된다는
것입니다. 그 이유는 다음과 같습니다.
첫번째 구글과 애플의 성장 원동력은 다양한 컨텐츠와 혁신적인 기기나 서비스들로
모두 IT 관련분야입니다. 또한 월마트 또한 세계 1위~!!그리고 가장 수익이 많은 회사로
발돋음 한 계기는 위성을 통한 재고관리와 실시간 재고관리....아...뭐라고 하는지..약자는
잠시 잊어버렸지만 카트에 넣는 순간 그 제품의 정보등이 중앙컴퓨터에 떠서 재고 파악을
신속하게 해주는....R.....-_-;;;나중에 다시 말씀드리겠습니다.
어쨋든 이러한 첨단 기술들이 밑바탕 되있었기에 가능했던 것이라고 생각합니다.
소프트웨어와 하드웨어~!!!앞으로 총력을 기울여할 과제인것 같습니다.